In addition to producing the playing and training kit for all Valencia CF teams, adidas will be partnering with the club on wide-ranging retail and distribution platforms, including a state of the art megastore in downtown Valencia.
adidas and Valencia CF will work together to bring further innovation into the sports brand's performance apparel range and as well into technology immersion in the sport.
This new commercial partnership represents the biggest deal in its category in Valencia's history. The club is honored and excited to be partnering with adidas, a company that shares the same values and a common heritage and history. We believe that we can showcase adidas values, product quality and innovation leadership and share it with our significant local and international fan base.
adidas is the global leader in football. It is the official sponsor / official supplier partner of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League and the UEFA European Championships. adidas also sponsors some of the world’s top clubs including Real Madrid, FC Bayern Munich, AC Milan, Flamengo, Chelsea, and now, Valencia CF. Some of the world’s best players also on the adidas roster are Leo Messi, Gareth Bale, Mesut Özil, Dani Alves, Oscar, Xavi, Karim Benzema and Bastian Schweinsteiger.
Nigel Griffiths, managing director of adidas Iberia, said: “We are really excited about Valencia’s contract. We are sure that Valencia is one of the top clubs in Europe and we are really proud to be part of this new project. .adidas is the most iconic brand in the football history and it is a pleasure to share our heritage with this historic club. We wish all the best to Valencia CF”.
Amadeo Salvo, President of Valencia CF said: “ We are excited to be partnering with adidas, a company whose football heritage and record of innovation have a strong affinity with our own. Past and Future cross our partnership and as we enter a new era in our club history, adidas represents a major commercial and marketing opportunity to reinforce our club credibility as one of the most important football clubs in the world. This represents another important step forward in Valencia's progression on and off the pitch.