8 seasons of glory. Estrella Damm and their engagement with the Club Estrella Damm has been sponsoring Valencia CF for 8 seasons, and in 2011 the partnership with the club was extended until 2015. Amongst the many activities carried out by the beer brand, three TV ads stand out in particular, all viewable below. In the 2008/09 season the campaign was centred around the slogan "Amunt", a regular call to arms for fans of VCF. The following season Estrella Damm's campaign featured one of the club's recent legends: Claudio 'Piojo' López, who scored 47 goals for VCF in 126 games from 1996-2000. And in 2011, the advert featuring Pepe Ribes cheering his team on board of Estrella Damm's sailing ship during the Barcelona World Race was one of the most striking ads the beer company has ever made. Worth mentioning is the action binding together brand and supporters by offering over 13.000 tickets every season for the enjoyment of all valencianismo at Mestalla ground.