For the second year in a row, Estrella Damm and Valencia CF have presented a new promotion which will allow Valencianistas the chance to win tickets to Mestalla. The “Estrella Damm takes you to Mestalla” promotion was unveiled on Wednesday morning at the Ciudad Deportiva.
Damm Communications and External Relations Director, Federico Segarra, announced the continuation of the initiative for the 2014/15 season at the event.
The opportunity to attend La Liga games and the first phase of the Copa del Rey contested at the stadium will be available to those who collect 30 of the special promotional labels, found on Estrella Damm bottles in bars and restaurants.
“We have had close ties with Valencia CF for many years, and it is an important relationship for Estrella Damm,” said Mr. Segarra. “We have always supported sport, especially football. With this promotion we hope to encourage the numerous Valencianistas to fill Mestalla and continue enjoying this great season that we are having.”
VCF players Javi Fuego and Álvaro Negredo were present during the event, encouraging fans to participate and cheer them on at their home stadium. Last season, Estrella Damm gave away 13,129 tickets to fans as part of the initiative. The beer brand has been a sponsor of Valencia CF for eight seasons.
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