One of the keys to its success is the personal touch of specialised and well-trained guides
The Mestalla Forever Tour, Valencia CF's guided stadium visit, has consolidated itself as a major leisure and tourist attraction during 2015. The visit to one of the most historic stadiums in European football has become successful beyond expectations and reached the 55,000 visitor mark over the last 12 months.
Notably, during the months of July and August the Mestalla Forever Tour visitor numbers increased by 40%.
With these figures, Mestalla has become the third most visited stadium nationwide, after the Camp Nou and Santiago Bernabeu.
The Mestalla Forever Tour combines the stadium’s role as a leisure activity venue with that of a tourist attraction, ranking among the top 10 most visited museums in the city of Valencia.
The origin of visitors during the summer has been: 22.6% of visitors to the Valencia region, 14.4% Spanish tourists and 63.1% foreign.
Most tourists are from the European Union, the main markets being Italy, the United Kingdom and the Netherlands. Other important markets are France, USA, Russia and Latin America.
One of the keys to its success, and what sets it apart from tours at the Bernabeu and Camp Nou, is the personal touch of specialised and well-trained guides, dedicated to informing and entertaining all visitors.
Continuous improvements to the facilities, a commitment to quality service and good management makes the Mestalla Forever Tour a perfect addition to Valencia CF’s renovation policy, and establishes it as one of the top local, regional and tourism attractions in the city of Valencia.
The Mestalla Forever Tour has been run since September 2013 by De Torres & Añón Gestión de Ocio y Turismo, S.L (DTA), and since its implementation the number of visitors has tripled. The key to its success, according to its partners, is to manage the centre as if it were a theme park.
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