Valencia CF have reached an agreement with GVC Holdings PLC, the ownership group for the bwin brand, for the online betting company to become a partner of the club through to June 2018. As part of the agreement, the bwin brand will have a presence on the digital television-specific advertising hoardings at Mestalla and on the Valencia CF official website, social media accounts and digital platforms.
Valencia CF chairwoman, Lay Hoon Chan, explained the importance of the deal: “This is a new partnership with the standout brand in the sector, which continues in expansion worldwide -making it a strategically beneficial and important agreement for the club”.
Marcus Silva, GVC Holdings PLC’s responsible for the Spanish market, commented that: “The values of Valencia CF, the club’s history and their current project were key elements for convincing us to sign this agreement, which will help align bwin’s strategy in the Spanish market”.
bwin is one of Europe's leading online betting brands and is synonymous with sports. It has leading positions in several markets including Germany, Belgium, France, Italy and Spain. bwin also offers casino, poker as well as bingo on mobile and web.
About GVC Holdings PLC
GVC Holdings PLC is a leading e-gaming operator in both B2C and B2B markets. GVC has four business segments with a number of brands; Sports labels (bwin, Sportingbet, gamebookers), Gaming labels (partypoker, partycasino, Foxy Bingo, Gioco Digitale, CasinoClub), B2B and non-core assets. GVC acquired bwin.party digital entertainment plc on 1 February 2016. The Group, headquartered in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 15 countries.
For more information see the Group's website: www.gvc-plc.com
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