A selection of Valencian businessmen and businesswomen talked about the importance of the Valencia brand, in the first workshop held by the Valencia CF Business Club.
The Valencia CF Business Club gathered on Wednesday for its first workshop of the season, gathering together representatives of local companies. The theme of the meetup was 'Made in Valencia.'
The day began with a brief presentation by Jorge García, Comercial & Marketing Director of Valencia CF. He explained the schedule for the workshop, in which the Valencia brand and the city were major components.
An exhibition from AMSTEL followed, presented by Samuel Díaz, Regional Sales Director for the Levante area at Heineken Spain, and Alejandro Rodríguez, Head of Institutional Relations at Heineken Spain. They ran through the value of a product made in Valencia, by a Valencian company, for Valencian people.
A roundtable discussion was chaired by Víctor Tatay, Regional Manager of the Adecco Group, with Carlos García Bartual (Communications & Trade Marketing Director of Bodegas Vicente Gandia Pla), Juanvi Tamarit (DG Alba Horneados), Samuel Díaz (Regional Sales Director of Levante HEINEKEN Spain) and Jorge García (Commercial and Marketing Director at Valencia CF).
In the discussion, several strategic philosophies were debated, such as tourism, brewing, agriculture, food, citric products and more. Valencia was deemed to be a 'city of knowledge,' capable of capturing talent and highlighting the capabilities of people from the region.
Before the conclusion of the event, Valencia CF President Anil Murthy toasted to the attendees with Bodegas Vicente Gandia Pla cava, wishing them a successful 2019.
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